Capturing the Untamed: The Novapuro x Jarno Virtanen Nordic Wildlife Collection

Step into the wild with the Nordic Wildlife Collection, an exclusive collaboration between Novapuro and acclaimed Finnish wildlife photographer Jarno Virtanen. This collection translates raw, authentic nature encounters into timeless sustainable Scandinavian streetwear.

From the Forest to Your Wardrobe Jarno’s incredible ability to capture the essence of the north is woven into every piece. From the silent wings of the Great Grey Owl to the rare beauty of endangered freshwater seals, these high-contrast minimalist designs pay tribute to the animals that rule the northern forests, waterways, and fells. It is authentic Nordic artistry brought to life through original wildlife silhouettes and illustrations.

Zero-Waste Ethical Production We believe in protecting the wilderness we draw inspiration from. That is why this expansive collection is crafted from premium GOTS- and OCS-certified organic cotton, designed for superior softness and everyday durability. Furthermore, our apparel is custom-made on demand to eliminate textile waste, ensuring a truly ethical, zero-waste production process.

Explore the Collection

Discover the perfect blend of sustainable eco-friendly fashion and breathtaking photography. Shop the Nordic Wildlife Collection today and wear your love for nature.