Back from the Dead: The Incredible Return of the European Bison
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EUROPE – In 1927, a tragedy happened: the last wild European Bison was shot. For a moment, Europe’s largest land mammal was extinct in the wild.
But the story didn't end there. Thanks to a massive rewilding effort using zoo populations, these giants have been reintroduced to the forests of Poland, Romania, and beyond. Today, over 7,000 wild bison roam free again.
"Nature is tough. If we give it a tiny chance, it can rebuild entire populations from the brink."
🌲 Built to Last
The bison survives the harshest winters. We design our clothes with the same philosophy: durable, sustainable, and made to last through seasons.