{"title":"Nordic Wildlife Collection | Novapuro x Jarno Virtanen","description":"\u003cp\u003e\u003cb\u003eInspired by the wild Nordic nature. Captured by Jarno Virtanen. Crafted by Novapuro.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eStep into the quiet power and untamed beauty of the northern wilderness. The \u003cb\u003eNordic Wildlife Collection\u003c\/b\u003e is an exclusive collaboration between Novapuro and acclaimed Finnish wildlife photographer and artist \u003cb\u003eJarno Virtanen\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp\u003eEach garment in this collection translates raw, authentic nature encounters—from the silent wings of the Great Grey Owl to endangered freshwater seals—into timeless Scandinavian streetwear. Designed with a high-contrast minimalist aesthetic, our apparel pays tribute to the animals that rule the northern forests, waterways, and fells.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhy Shop the Nordic Wildlife Collection?\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003e100% Certified Organic \u0026amp; Recycled Materials:\u003c\/b\u003e Crafted from premium GOTS- and OCS-certified organic cotton, designed for superior softness and everyday durability.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eAuthentic Nordic Artistry:\u003c\/b\u003e Original wildlife silhouettes and illustrations rooted in real Finnish nature photography.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cb\u003eZero-Waste Ethical Production:\u003c\/b\u003e Custom-made on demand to eliminate textile waste and protect the wilderness we draw inspiration from.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"novapuro-x-jarno-virtanen-great-grey-owl-organic-hoodie-nordic-wildlife","title":"Novapuro x Jarno Virtanen \"Great Grey Owl\" Organic Hoodie | Nordic Wildlife","description":"The silent majestic ruler of the northern taiga.\u003cbr\u003e\n\u003cbr\u003e\nIntroducing the \"Great Grey Owl\" Organic Hoodie—the flagship piece of the exclusive Novapuro x Jarno Virtanen Nordic Wildlife Collection. 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The brushed interior feels exceptionally soft against the skin, while the durable structure ensures it holds its shape wash after wash.\u003cbr\u003e\n\u003cbr\u003e\nWhy Choose the Great Grey Owl Hoodie?\u003cbr\u003e\n\u003cbr\u003e\nExclusive Artist Collaboration: Authentic Finnish nature photography by Jarno Virtanen, reimagined into timeless Scandinavian streetwear.\u003cbr\u003e\n\u003cbr\u003e\n100% Sustainable \u0026amp; Certified: Crafted from premium certified organic cotton, designed for superior softness and everyday durability.\u003cbr\u003e\n\u003cbr\u003e\nCustom Branded Details: Features a bespoke Novapuro x Jarno Virtanen inside neck label and a subtle front chest emblem.\u003cbr\u003e\n\u003cbr\u003e\nZero-Waste Ethical Production: Custom made on demand to eliminate overproduction and protect the wild habitats that inspire us.\u003cbr\u003e\n\u003cbr\u003e\nProduct \u0026amp; Material Details:\u003cbr\u003e\n\u003cbr\u003e\n100% organic cotton (premium brushed interior)\u003cbr\u003e\n\u003cbr\u003e\nFabric weight: 10.32 oz.\/yd.² (350 g\/m² – heavy, structured feel)\u003cbr\u003e\n\u003cbr\u003e\nComfortable regular fit with set-in sleeves and front pouch pocket\u003cbr\u003e\n\u003cbr\u003e\nSelf-fabric double-layered hood with metal eyelets\u003cbr\u003e\n\u003cbr\u003e\n1×1 rib at sleeve hem and bottom hem for shape retention\u003cbr\u003e\n\u003cbr\u003e\nCertified sustainable under GOTS (Global Organic Textile Standard) and OCS (Organic Content Standard)\u003cbr\u003e\n\u003cbr\u003e\nOEKO-TEX Standard 100 certified and PETA-Approved Vegan\u003cbr\u003e\n\u003cbr\u003e\nCustom made on demand to reduce textile waste\u003cbr\u003e\n\u003cbr\u003e\nFit Note: The sizes correspond to a smaller size in the US market, so US customers should order a size up.\u003cbr\u003e\n\u003cbr\u003e\nAge restrictions: For adults\u003cbr\u003e\nEU Warranty: 2 years\u003cbr\u003e\nOther compliance information: Meets the EU REACH requirements.\u003cbr\u003e\n\u003cbr\u003e\nIn compliance with the General Product Safety Regulation (GPSR), \u003cb\u003eNovapuro\u003c\/b\u003e ensures that all consumer products offered are safe and meet EU standards. 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x Jarno Virtanen \"Sleeping Fox Kit\" Organic Hoodie | Nordic Wildlife","description":"Find calm in the heart of the northern forest.\u003cbr\u003e\n\u003cbr\u003e\nIntroducing the \"Sleeping Fox Kit\" Organic Hoodie from the exclusive Novapuro x Jarno Virtanen Nordic Wildlife Collection. Featuring an authentic, heartwarming back artwork of a young Finnish red fox napping peacefully on a forest rock, this hoodie captures the quiet beauty and serenity of Nordic nature.\u003cbr\u003e\n\u003cbr\u003e\nPrinted on our signature Desert Dust sand-colored organic cotton hoodie, it offers an earthy, serene aesthetic combined with uncompromising everyday comfort. The brushed fleece interior feels exceptionally soft against the skin, while the durable heavyweight structure holds its shape wash after wash.\u003cbr\u003e\n\u003cbr\u003e\nWhy Choose the Sleeping Fox Kit Hoodie?\u003cbr\u003e\n\u003cbr\u003e\nExclusive Artist Collaboration: Original wildlife photography by acclaimed Finnish artist Jarno Virtanen, reimagined into timeless Scandinavian streetwear.\u003cbr\u003e\n\u003cbr\u003e\n100% Sustainable \u0026amp; Certified: Crafted from premium certified organic combed cotton and recycled polyester for superior warmth and softness.\u003cbr\u003e\n\u003cbr\u003e\nCustom Branded Details: Features a bespoke Novapuro x Jarno Virtanen inside neck label and a subtle collaborative mountain emblem on the front chest.\u003cbr\u003e\n\u003cbr\u003e\nZero-Waste Ethical Production: Custom made on demand to eliminate overproduction and protect the wild habitats that inspire us.\u003cbr\u003e\n\u003cbr\u003e\nProduct \u0026amp; Material Details:\u003cbr\u003e\n\u003cbr\u003e\n100% organic cotton (premium brushed interior)\u003cbr\u003e\n\u003cbr\u003e\nFabric weight: 10.32 oz.\/yd.² (350 g\/m² – heavy, structured feel)\u003cbr\u003e\n\u003cbr\u003e\nComfortable regular fit with set-in sleeves and front pouch pocket\u003cbr\u003e\n\u003cbr\u003e\nSelf-fabric double-layered hood with metal eyelets\u003cbr\u003e\n\u003cbr\u003e\n1×1 rib at sleeve hem and bottom hem for shape retention\u003cbr\u003e\n\u003cbr\u003e\nCertified sustainable under GOTS (Global Organic Textile Standard) and OCS (Organic Content Standard)\u003cbr\u003e\n\u003cbr\u003e\nOEKO-TEX® Standard 100 certified and PETA-Approved Vegan\u003cbr\u003e\n\u003cbr\u003e\nCustom made on demand to reduce textile waste\u003cbr\u003e\n\u003cbr\u003e\nFit Note: Classic unisex regular fit. The sizes correspond to a smaller size in the US market, so US customers should order a size up.\u003cbr\u003e\n\u003cbr\u003e\nAge restrictions: For adults\u003cbr\u003e\nEU Warranty: 2 years\u003cbr\u003e\nOther compliance information: Meets the EU REACH requirements.\u003cbr\u003e\n\u003cbr\u003e\nIn compliance with the General Product Safety Regulation (GPSR), \u003cb\u003eNovapuro\u003c\/b\u003e ensures that all consumer products offered are safe and meet EU standards. For any product safety related inquiries or concerns, please contact us at \u003cb\u003einfo@novapuro.com\u003c\/b\u003e or write to us \u003cb\u003eEemelintie 1\u003cbr\u003e\nSäkylä 27820\u003cbr\u003e\nFinland.\u003cb\u003e\u003c\/b\u003e\u003c\/b\u003e\u003cp\u003e\u003cstrong class=\"size-guide-title\"\u003eSize guide\u003c\/strong\u003e\u003c\/p\u003e\u003cdiv class=\"table-responsive dynamic\" data-unit-system=\"imperial\"\u003e\u003ctable cellpadding=\"5\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e \u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eCHEST WIDTH (inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eBODY LENGTH (inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eSLEEVE LENGTH (inches)\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e20 ¼\u003c\/td\u003e\n\u003ctd\u003e26 ¾\u003c\/td\u003e\n\u003ctd\u003e25 ¼\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e21 ¼\u003c\/td\u003e\n\u003ctd\u003e28 ¼\u003c\/td\u003e\n\u003ctd\u003e25 ¾\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e22 ⅜\u003c\/td\u003e\n\u003ctd\u003e29 ⅛\u003c\/td\u003e\n\u003ctd\u003e26 ⅜\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e23 ⅝\u003c\/td\u003e\n\u003ctd\u003e29 ⅞\u003c\/td\u003e\n\u003ctd\u003e27.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e2XL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e24 ¾\u003c\/td\u003e\n\u003ctd\u003e30 ¾\u003c\/td\u003e\n\u003ctd\u003e27 ⅝\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/div\u003e\u003cdiv class=\"table-responsive dynamic\" data-unit-system=\"metric\"\u003e\u003ctable cellpadding=\"5\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e \u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eCHEST WIDTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eBODY LENGTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003eSLEEVE LENGTH (cm)\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eS\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e51.6\u003c\/td\u003e\n\u003ctd\u003e68\u003c\/td\u003e\n\u003ctd\u003e64\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eM\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e54.1\u003c\/td\u003e\n\u003ctd\u003e71.9\u003c\/td\u003e\n\u003ctd\u003e65.5\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e56.9\u003c\/td\u003e\n\u003ctd\u003e74\u003c\/td\u003e\n\u003ctd\u003e67\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eXL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e60\u003c\/td\u003e\n\u003ctd\u003e76\u003c\/td\u003e\n\u003ctd\u003e68.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003e2XL\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e63\u003c\/td\u003e\n\u003ctd\u003e78\u003c\/td\u003e\n\u003ctd\u003e70\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003c\/div\u003e","brand":"Novapuro","offers":[{"title":"S","offer_id":58385589010806,"sku":"1396184_12382","price":64.9,"currency_code":"EUR","in_stock":true},{"title":"M","offer_id":58385589043574,"sku":"1396184_12383","price":64.9,"currency_code":"EUR","in_stock":true},{"title":"L","offer_id":58385589076342,"sku":"1396184_12384","price":64.9,"currency_code":"EUR","in_stock":true},{"title":"XL","offer_id":58385589109110,"sku":"1396184_12385","price":64.9,"currency_code":"EUR","in_stock":true},{"title":"2XL","offer_id":58385589141878,"sku":"1396184_12386","price":64.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/5645\/7334\/files\/unisex-essential-eco-cruiser-2.0-hoodie-desert-dust-back-6a702c6d1a31e.jpg?v=1785736330"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0937\/5645\/7334\/collections\/Novapuro_logoi.png?v=1785731770","url":"https:\/\/etazwc-4b.myshopify.com\/fi\/collections\/nordic-wildlife-collection-novapuro-x-jarno-virtanen.oembed","provider":"Novapuro","version":"1.0","type":"link"}